Estrela is a
toy
A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and pet ...
manufacturer in
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
. The company was founded in
São Paulo
São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
in 1937, when it started producing dolls and wooden toy cars. In 1944 it became a
publicly traded corporation. As of 2005,
Carlos Tilkian is CEO of the company.
Its symbol is a four-pointed star, a sort of
compass
A compass is a device that shows the cardinal directions used for navigation and geographic orientation. It commonly consists of a magnetized needle or other element, such as a compass card or compass rose, which can pivot to align itself with ...
, referring to the company name "Estrela" which means "star" in
Portuguese
Portuguese may refer to:
* anything of, from, or related to the country and nation of Portugal
** Portuguese cuisine, traditional foods
** Portuguese language, a Romance language
*** Portuguese dialects, variants of the Portuguese language
** Portu ...
.
The company has over four hundred products in their line and three factories in
Brazil
Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
.
It has its shares listed on
B3 under the share codes ESTR4 and ESTR3.
See also
*
Ferrorama
References
External links
*
Toy companies of Brazil
Manufacturing companies based in São Paulo
Companies listed on B3 (stock exchange)
Manufacturing companies established in 1937
Brazilian brands
1937 establishments in Brazil
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